Introduction

Tribally is the leading growth and activations platform in AI and onchain gaming. We provide games with plug-and-play growth protocols, which can be deeply integrated into their game experience.

Tribally uses blockchain technology to facilitate micro-transactions between games and gamers to power our peer-to-peer marketing platform.

Background

The Tribally platform launched in November 2023 and became established as the leading cross-chain community platform within onchain gaming. Our growth campaigns have delivered up to 1400% DAU growth to our clients at CPAs as low as $0.19, and our community has grown to over 170,000 gamers, with over 30,000,000 game sessions played.

Tribally have an extensive network of deep partnerships across the gaming industry

Building for the next generation of games

New experiences through innovation

The Tribally toolkit allows games developers to provide a new class of experiences built upon blockchain and AI technologies, but in a low-cost and accessible way. Tribally are lowering the barrier to entry into these technologies for games developers, raising the innovation potential of the gaming industry.

Plug-and-play social infrastructure

Gamers are increasingly relying on gaming ecosystems as a means to socialise, which can be leveraged as a powerful retention mechanism. The Tribally toolkit allows games to plug social infrastructure into their game at a fraction of the time and cost of building it themselves.

Growth by design

Traditional acquisition channels and campaigns are bolted on top of the core gaming experience, leading to low retention rates amongst newly acquired users. Tribally's toolkit allows viral loops and proven growth mechanics to be weaved seamlessly into the game's core experience - increasing stickiness and driving higher retention.

Traversing the social graph

Tribally provides games with a unique and compelling activation strategy that leverages the social connections between gaming communities to optimise for growth. Through Tribally, games can more easily onboard entire social groups and communities, driving better engagement and retention.

Empowering key opinion leaders

Imagine if pro gamers and content creators wanted to promote your game, without you needing to pay them? Tribally's toolkit allows games to integrate out-of-the-box earning mechanics, enabling ongoing competitions, referrals and other incentives to be provided to both KOLs and the wider gaming community.

$TRIBAL: gaming's attention economy

$TRIBAL underpins Tribally's core value loop for gamers - play games, earn points and claim rewards. It represents the attention and engagement value created by gamers, so we can put that value back into the hands of those who created it.

For games developers, $TRIBAL allows access to Tribally's peer-to-peer marketing platform, where campaign budget is exchanged for engagement via growth campaigns.

Tribally’s native token, $TRIBAL, is deployed on Base.